Situated in the Bangsar precinct, PULP is located in what used to be the cutting room of Art Printing Works, a historical printing factory. In this same cutting room was where raw paper was previously cut down to size before it goes through the printing process to end up as finished products like newsprints, magazines and books. The history of this site had a compelling story as there is a commonality between paper and coffee. While paper is derived from pulp, coffee has to depulped in order to extract the seeds from the cherry. The affinity of PULP is where we drew inspiration to pay tribute to the coffee cherry and space. PULP is PPP Coffee's flagship store in Malaysia.

This store seeks to elevate the customer interaction of coffee brewing with its rotating and modular coffee bars. It also houses an array of coffee equipment to bring your retail experience to another level. 

With every component of PULP, we seek to contribute to the vibrant city of Kuala Lumpur, whilst serving honest coffee and food.